A Mid-Century French Méridia Wristwatch Taxicab Advertisement

Every once in a while, we get a really interesting curiosity out of Europe, a beautiful antique that is all new to us.

This advertising sign was designed to mount to the roof of a French taxi. The three-dimensional chromed and painted metal advertising sign for the Swiss-made Méridia wristwatch evokes nostalgia for the Paris of yesteryear.

Interestingly enough, it looks great on our 1926 Citroen 3CV Trefle also. 

See more or inquire about the piece here.